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Why the first six weeks look slow

By Chris Sewitt · March 5, 2026 · 5 min read
Why the first six weeks look slow

Clients who panic at week three almost always become the strongest case studies by month six. The first phase is infrastructure work.

We're calibrating intensity, dialing in technique, and building a weekly rhythm that survives travel, work spikes, and bad sleep. None of it is photogenic.

Then the curve bends. The same effort starts producing visibly different outputs. That's not a coincidence — it's the infrastructure paying out.

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